Love Their Game is all about reinforcing positive sideline behaviour messages that create quality sports experiences for all involved, particularly young people.

Led by Aktive, NRF is proud to join several Auckland sports to support Love Their Game - together, we will reach more than 100,000 participants.

Find out more about Love Their Game 

“The whole NRF team is behind Love Their Game – it’s important we support people in football and all sports, leading with the right attitude and are out there setting and keeping standards for others. People need to feel safe to have a great experience and grow a lifelong love of sport - Love Their Game is engaging and practical, we’re looking forward to working with Aktive to share it with our members,” said Laura Menzies, NRF CE. 

Keep your eyes out for content and resources to support clubs roll Love Their Game out this season. 

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