Love Their Game is all about reinforcing positive sideline behaviour messages that create quality sports experiences for all involved, particularly young people.

Led by Aktive, NRF is proud to join several Auckland sports to support Love Their Game - together, we will reach more than 100,000 participants.

Find out more about Love Their Game 

“The whole NRF team is behind Love Their Game – it’s important we support people in football and all sports, leading with the right attitude and are out there setting and keeping standards for others. People need to feel safe to have a great experience and grow a lifelong love of sport - Love Their Game is engaging and practical, we’re looking forward to working with Aktive to share it with our members,” said Laura Menzies, NRF CE. 

Keep your eyes out for content and resources to support clubs roll Love Their Game out this season. 

Follow Aktive on Instagram and Facebook. 


Why It Matters - AKTIVE

50%

Of kids who play sports, stop at the age of 11. Poor Sideline Behaviour is a key contributor to this.

61%

Almost two-thirds of recently surveyed parents, carers and supporters, said in the last 12 months they have witnessed poor sideline behaviour in young persons sport. 

"Love Their Game is about turning good feelings into good behaviours and ensuring we’re all doing our bit to support our young people’s growth, belonging and future through sport and physical activity."
– Ben O’Keeffe, New Zealand rugby union referee

Share The Message